“A Business without a Dream is a shackle.”
Mark Pester – Marketing Specialist
Remember when you started your business or took that position. You had a dream of what that business would do for you. Has your dream faded or even disappeared because of repeated disappointments? Imagine if you could, reigniting that passion and seeing progress in place of disappointment.
Dreams build industry. Dreams create flight. Dreams move mountains.
You bring the dream. I’ll bring the match and fuel.
Webster’s defines Marketing as:
“The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.”
Webster’s goes on to more fully describe it as: “The act or process of selling or purchasing in a market. The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving goods from producer to consumer.”
It’s the last part that most people don’t see, and therefore miss a core part of marketing. If a salesperson were to call on a local business and get promised an appointment, return call or followup answer, only to be repeatedly brushed off or ignored, what would that say about your company to that person? How many people will he/she tell? Yet showing that salesperson respect by returning a call as agreed, even if the answer is no, makes a positive impact on them. Wouldn’t that sales person who’s in contact with many people in your area, be a positive light on your reputation?
You have probably never thought about how the way you treat your employes, vendors and even traffic on the road as marketing. Yet this speaks quite loudly to the community about who you are. Remember, this is a small world and reputations travel in unexpected ways. Just think, the new vendor calling on you may be a family member of the big account you’ve been trying to get.
Mark’s Definition of Marketing
I’ve been in Marketing for 30 years and have participated in and seen Marketing both build and destroy many businesses.
I define Marketing as “The understanding, evaluation and management of every aspect of your business, in how it communicates a message to yourself, your team and the world around you.”
“The tragedy of a struggling business is, at it’s heart, an untapped potential, a beautiful untold story and a dying dream.”
Mark Pester – Marketing Specialist
We can identify the unique value of your business then more effectively communicate your story to the public. Your true identity and value should be at the core of all your marketing.
Print Media & Promotional Item Design
Consisting of: Fliers, Brochures, Business Cards, Banners, Posters, Door Hangers, Clothing, Pens and other Promotional Items. These should tell your story when you can’t.
Websites can serve many different purposes. An effective website should deliver a desired outcome by effectively appealing to the designated audience.
Photography & Video Production
Quality photos and cost effective impressive video can greatly enhance your marketing efforts and help communicate your message.
Sales System Development
The difference between typical sales and top sales is the establishment of a more effective sales system.
Word of Mouth & Grass Roots Development
Two of the most beneficial and cost effective forms of marketing are Word of Mouth and Grass Roots efforts. However, without an intentional plan these often fall short or are non existent.
Assuming what a product should look like is the wrong way to establish packaging. Packaging should be the result of researched key elements that resonate with the target consumer.
Understanding the TRUE cost of producing, delivering and supporting your goods and services is essential in targeting your most profitable channels. Measuring the return on your advertising investment is important. Accurately measuring it is crucial.
E-commerce can be hugely beneficial or massively distractive to your brand image. It takes careful evaluation to dial in the proper strategy for the ideal outcome.
What are you trading your time for?
Hours Per Year
Average Time Sleeping
Average Time Working